June 2026
Head of Strategy
Location: San Francisco, CA (Hybrid / Onsite)
Start Date: ASAP
ABOUT US
Curious Orange is a fresh, multidisciplinary marketing agency with offices in Ireland and the US. Though newly launched in Q2 2024, our team brings a wealth of combined experience and a shared commitment to excellence. We’re fast, flexible, and cost-efficient, offering a wide range of services, including strategy, production, media execution, and creative development. We value accountability, humility, and bringing joy to our work. Our clients range from tech giants to established brands, and we're currently engaged in exciting projects involving AI, brand narratives, and innovative marketing solutions. We're a tight-knit team of seasoned creatives, strategists, and friends, many of whom have worked together for over 15 years, fostering a collaborative and supportive environment.
THE ROLE
About the role
We are seeking a highly creative and strategic Head of Strategy to lead our strategic frameworks out of our San Francisco hub. Operating in a small, agile team environment, this leader must comfortably balance high-level strategic vision with rolling up their sleeves for hands-on executional delivery. This role functions as a key business ally and extension of our client's teams, acting as a critical thought partner to map out Go-To-Market (GTM) blueprints, construct messaging frameworks, and develop comprehensive event strategies. The ideal candidate brings a strong analytical mindset to cut through complex variables and transform raw data or insights into compelling, shareable strategic narratives.
Responsibilities
Brand Planning
Develop comprehensive brand strategies, encompassing long-term positioning, portfolio architecture, and market-shaping initiatives that ensure consistent brand growth and differentiation.
Go-To-Market (GTM) Blueprints
Architect, lead, and stress-test comprehensive Go-To-Market frameworks that align with client business objectives, OKRs, and market opportunities.
Messaging Frameworks & Pillars
Formulate core brand proposition messaging houses, aligning specific customer realities and insights into distinct value pillars that establish brand authority and clarity across diverse audiences.
Event & Experiential Strategy
Lead the end-to-end strategic concept development and program architecture for major tech and cultural event activations. Design multi-tiered activation flywheels (tentpoles, community hubs, network builders, and non-traditional OOH stunts) that shift audience perception from indifference to advocacy.
Storytelling & Strategic Narratives
Bring structure, rigour, and clarity to complex business challenges, transforming analytical data into powerful, human-centric visual and verbal narratives that define category leadership.
Client Collaboration
Act as a primary strategic partner and trusted ally for senior client stakeholders, guiding workshops, presenting rationale, and advising on long-term account growth.
Cross-Functional Alignment
Partner closely with Design Leads, Copywriters, and Production Pods to ensure visual art direction and asset creation remain seamlessly anchored to the overarching strategic message.
Skills we’re looking for
A strong analytical and problem-solving mindset, with a proven ability to independently move projects forward in a flat, highly collaborative team structure.
Confidence in storytelling, with a demonstrated portfolio of turning complex technical concepts, insights, and data points into crisp, clear marketing platforms.
Cultural fluency and professional taste to ensure brand messaging and event setups feel completely native, authentic, and shareable within specific ecosystems (such as the Bay Area tech and builder communities).
An entrepreneurial, proactive approach to problem-solving, with a natural comfort balancing high-stakes strategic leadership and hands-on operational delivery within an agile agency structure.
A collaborative communication style that effortlessly builds trust across multi-disciplinary internal teams and diverse client organizations.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, English, or a related field.
10+ years of experience in a creative strategy, brand strategy, or product marketing leadership role within an agency or fast-paced marketing environment.
Proven experience designing multi-touchpoint brand activations, event calendars, and messaging hierarchies for large tech brands or fast-moving startups.
Expert proficiency in synthesizing research, stakeholder inputs, and audience sentiments into creative briefs and actionable operational roadmaps.
Deep understanding of digital marketing principles, value-centric metrics, and current technology trends (including AI integrations and developer ecosystems).