Rolling Cloud
DATE
October, 2025
We helped Google Cloud make a splash at SF Tech Week with "Rolling Cloud" – an experiential campaign that brought product demos and branded ice cream directly to the startup community.
THE CHALLENGE
Without a formal sponsorship at SF Tech Week, Google Cloud needed an authentic, high-impact way to engage the startup ecosystem. The challenge was to create a "must-see" moment that felt native to startup culture while showcasing the power of Google’s AI stack in a casual, approachable environment.
OUR APPROACH
We deployed a fleet of branded ice cream trucks near high profile tech events throughout the week. With the lure of ice-cream and by transforming the trucks into mobile demo labs, we used were able to showcase Google AI in real-time.
To ensure our brand presence was sharp, we used Google AI to rapidly generate and refine the truck’s visual wrap, ensuring a standout aesthetic that captured the attention of busy tech professionals.
This campaign drove significant brand engagement and startup interest, serving over 7K scoops across 13 events with 121K social views.
RESULTS
