YOUTUBE
VidCon 2025
DATE
June, 2025
As the title sponsor for VidCon 2025, YouTube required a series of high-impact sessions that anchored their 20th birthday and reaffirmed their leadership in the creator economy.
THE CHALLENGE
Produce a professional, content-heavy schedule – including a high-profile keynote – that engaged thousands of attendees while ensuring every session felt strategically aligned with YouTube’s broader business goals.
OUR APPROACH
We managed the production of 11 sessions, including sourcing and briefing 44 speakers.
We used NotebookLM to distill complex briefing documents, while Gemini helped to highlight key insights across the entire event track.
RESULTS