YOUTUBE

VidCon 2025

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DATE
June, 2025

As the title sponsor for VidCon 2025, YouTube required a series of high-impact sessions that anchored their 20th birthday and reaffirmed their leadership in the creator economy.

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THE CHALLENGE

Produce a professional, content-heavy schedule – including a high-profile keynote – that engaged thousands of attendees while ensuring every session felt strategically aligned with YouTube’s broader business goals.

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OUR APPROACH

We managed the production of 11 sessions, including sourcing and briefing 44 speakers.

We used NotebookLM to distill complex briefing documents, while Gemini helped to highlight key insights across the entire event track.

Anaheim Convention Center decorated with YouTube anniversary banners and VidCon signage, framed by palm trees.
Crowded event audience watching a speaker on a brightly lit stage with large presentation screens.
YouTube Algorithm panel discussion with four speakers on stage, including Renee Ritchie, Jenny Hoyos, Paige Donahue, and Todd Beaupré

RESULTS

We engaged over 3,500 attendees. Our standing-room-only keynote attracted over 1,200 viewers, proving the event’s direct correlation to revenue growth and long-term brand authority.

Outdoor swimming pool decorated with colorful inflatable party floats, oversized social media icons, palm trees, and poolside lounge chairs.
Group photo outside the Anaheim Convention Center at VidCon, with palm trees, event signage, and YouTube branding in the background.
Crowded VidCon entrance at the Anaheim Convention Center with a rainbow YouTube arch, palm trees, and event banners.

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